Computer Professionals :: Essays Papers

Computer Professionals Computer consulting is one of the important if not the most important crinkle of our time. Computers be the future whether we like it or not. Somepeople dislike computers, because of the complications it takes tounderstand the basics. Computers argon not exactly the easiest tools to workwith, but they argon the most rewarding, and they are the future. Futurecars result all be run by computer. You will be able to talk to a car and itwill take you to your destination. Telephones are technicallycomputerized. You will soon be able to talk to a person on the telephone aswell as look at the person you are talking to on a television set. Alsotelevision is computerized. Soon we will have true three dimensionaltelevision. We will be able to watch television like we never have watchedit in the beginning. We will be able to touch the characters, and feel thecharacters like they were in the inhabit with you. For people who dont knowmuch about computers, y ou will be lost in the future. You should learnwhat you can while you still have the chance, because things will excogitateto quickly for you and you will not be able to cope with new technologicalevents. Computer consulting is a job, I have chosen long before theadvances of technology. And now it has paid off. I now have a business ofmy own, working as a computer consultant. I assist others in acquirementabout computers to be able to operate more efficently in their everydayjobs. Computers will fall into careers and our everyday life more rapidlythen you think. by chance you would like to be a teacher. You will store allclass data, students work, names, grades, records all accessible bycomputer. Or, how about a doctor. You will use computers to quiz andevaluate a patients problem quicker and more efficiently. These are only afew examples. The bottom line is, computers provide worthwhile careers. Having a job that involves computers, in terms of the conditions, is very much similar to any office job. In most of the common jobs, theworker will get to an office in the morning, sit at a desk, in front of acomputer, and will do very little manual labor except a pass on of typing. For example, the computer consultant we have already mentioned, might

Leadership in Milton’s Paradise Lost, Cavendish’s Blazing World, and Ot

Leadership in Miltons Paradise Lost, Cavendishs blinding World, and Shakespeares Othello and HamletCritical thinkers are the strongest quite a little in the worldnot only are they able to form their own opinions, but these individuals are also versatile enough to listen to their counselling for the best advice. They have learned when to be flexible and when to be stubbornand theyve realized whos a snake in the grass and who deserves paramount respect. To await happily ever after, or even just to survive, a person must learn from the best. Leaders are no exception to the rule. Whether they come from a royal family, are spontaneously appointed, or are the only ones around and therefore lead by default, leaders must detect and discern the truth, victimisation all of the empirical experience and intuitive senses that mankind has had bestowed upon them. In addition to all their duties, a good leader must be a decisive thinker. Simply put, a leaders ability to listen to another opinion speaks volumes about their character. In John Miltons Paradise Lost, Margaret Cavendishs Blazing World, and William Shakespeares tragedies of Othello and Hamlet, Prince of Denmark, there are a tremendous variety of leaders and counselors who all have different circumstances, yet all may be canvass through twos common themes The measures of innocence verses experience and passion verses reason in leadership positions. Some of the leaders that will be in focus have ont always play the part. Some arent always so innocent. But if we look at how characters with leadership roles treat their counselwhether those advisors are family, friends, lovers or superiorswe will not simply learn more about the literature we study, but we may apply what we learn to o... ...25.Knight, G. Wilson. The Embassy of Death An Essay on Hamlet. The cycles/second of Fire Interpretations of Shakespearean Tragedy. London Methuen & Co. Ltd., 1930. Machiavelli, Niccolo. The Portable Machiavelli. Eds. Peter Bondanella and Mark Musa. parvenu York The Viking Press, 1979.McAlpine, Alistair. The New Machiavelli The Art of Politics in Business. New York John Wiley & Sons Inc., 1998.Milton, John. Paradise Lost. 1674. Ed. Scott Elledge. New York W.W. Norton & Company, 1993.Shakespeare, William. Hamlet. The Tragedies of Shakespeare. Players Illustrated Edition. Chicago Spencer Press, Inc., 1955.Wood, Tanya Caroline. The Fall and Rise of Absolutism Margaret Cavendishs Manipulation of Masque Conventions in The Claspe Fantasmes Masque and The Blazing World. In-between Essays and Studies in Literary Criticism. 2000.

Essay on Shakespeares Sources for A Midsummer Nights Dream

Shakespe atomic number 18s Sources for A Midsummer Nights Dream A Midsummer Nights Dream is one of Shakespeares most-performed plays a delightful comedy, yet full of enough potential tragedy to avoid becoming saccharine. Much of that tragic possibility comes from Shakespeares sources, as he terrificctly acknowledges in Act V. The entertainments Philostrate proposes, alone stories taken from Ovids Metamorphoses, show the unhappy endings all too likely to spring from tales like that of the four lovers of Shakespeares play, or the strife-torn fairy rulers. The battle with the Centaurs, to be sung / By an Athenian eunuch with the harp (V.i.44-5) is the first of Philostrates suggestions, and the most blatant. Centaurs are almost an epitome of the dangerous fairy-world that underlies so much of Shakespeares play half-man, half-beast, they recall Bottoms similar, albeit more humorous, condition. lust and jealousy cause the undoing of the marriage feast, for the Centaurs theft of women provokes a battle. Thanks to the fairy intervention, all in Shakespeares play are happy with their spouses but how world power the wedding have been marred if Demetrius and Lysander both still loved Hermia? These are the forgeries of jealousy (II.i.81) cries Titania to Oberon, and their contention, likewise a result of lust and jealousy and remove nature, luckily enters the play only peripherally. Theseus law, and fairy medicine, overrules the lusty, animal side of love and prevents such violence from marring, indeed unmaking, the comedy. The riot of the tipsy Bacchanals, / Tearing the Thracian singer Orpheus in their rage (V.i.48-9) is an alternate selection, but one just as significant. The mad Ciconian women (p.259) cry There is ... ... scene. The meta-drama overcomes the actual play, and what was tragic becomes tragical mirth, what was a dire warning to heed societys laws or fear the consequences is a gross entertainment and slapstick. Theseus laws have overcome the bloody , passionate side of love the man himself appears to have ceased his earlier, modern amours to settle down with a wife, Hippolyta, vigorous enough to match his own martial nature. Indeed, he discounts the entertainments as those which he has already heard or told -- they are old news to him, settled affairs, and he needs hear of them no more. The only reason Pyramus and Thisbe receives a hearing is its preposterous synopsis -- and equally odd presentation Shakespeare shows the alternate endings his play could all too easily have taken, to make us relish all the more the happy solution he and the characters have found.

Al-Anon Observation Paper -- Twelve-Step Meeting Observation Paper

Alcoholism is as prevalent in my family, as blood is in our veins. When previously asked to observe 12-step groups, I ritualistically flocked to Alcoholics Anonymous, without consideration of the possibility that separate groups had any potential to make an impact on me. I always pride myself in my ability to identify as an individual that is not ensnared in alcoholism, but unfortunately am an individual that was highly tormented by alcoholism. Through observation of the group and how it processed, as well as identifying how I entangle as a new attendee, I was able to understand why self-help, support groups are so vital for individuals in recovery. I finally realized, I too am in recovery. I attended Al-Anon meetings on Sundays at St. Matthew Episcopal Church. The meetings began at 1145am, and were held until 100pm, which was contingent on the progress of all(prenominal) small group. I was in attendance beginning January 19th, with attendance on January 26th, and February 2nd. Th e groups first met in one way of life together, and then broke into smaller groups to process. The sign meeting room is a nursery room in the church. It had a lot of natural lighting from the windows, and was decorated in childrens religious artwork. The room was far too small for all of the attendees. There was an average of thirty-five attendees at each meeting. Many times people who came late had to stand outside the doorway and listen in, because the room was literally overflowing with people. There were never enough chairs, which forced some individuals to stand, until the large group, broke into small groups. The group itself was only if made up of middle age, Caucasians. There was an average of about thirty-five attendees each week. The average age of the gr... ...http//apt.rcpsych.org/content/6/5/348.full Gifford, S. (2011). Differences Between Outpatient and inpatient Treatment Programs. Psych Central. Retrieved from http//psychcentral.com/lib/differences-between-outpa tient-and-inpatient-treatment-programs/0007531 Galanter, M., M.D. (2008). Spirituality, Evidence-Based Medicine, and Alcoholics Anonymous. PsychiatryOnline. Retrieved from http//ajp.psychiatryonline.org/article.aspx?articleID=100364 Peele, S., PhD. (2004, August). Is AAs loss psychologys gain? American Psychological Association. Vol. 35 NO. 7 pp. 86 Retrieved from http//www.apa.org/monitor/julaug04/jn.aspx McGovern, M. P., PhD, & Carroll, K. M., PhD. (2003). Evidence- base Practices for Substance Use Disorders. Psychiatric Clinics of northwards America. Retrieved from http//www.dartmouth.edu/dcare/pdfs/fp/McGovernMark-Evidence-BasedPractices.pdf

Essay --

Thoreaus Civil Disobedience 1. What conclusion can be drawn regarding the quote, Government is at best except an expedient but most governments are usually, and all governments are sometimes, inexpedient?A. Government is the necessary evil that is merely convenient on the short exploit however, a majority of governments are not beneficial toward the people and it fails to pertain to the service of the community.B. No individual should sacrifice their moral principles in return for dirty circumstances implemented amongst federal government. C. In a democracy, the most virtuous and thoughtful group are regarded their desires rather than the majority group. D. Thoreau illustrates the importance of asserting ethical principles, rather than government policy.2. Which of the hobby would be the best example of a paradox?A. He who gives himself entirely to his fellow-men appears to them useless and selfish but he who gives himself partially to them is pronounced a benefactor and philan thropist.B. A drab of state, a cloth-o-silver slut, To have her train borne up, and her soul trail in the dirt.C. ..to speak practically and as a citizen, unlike those who call themselves no-government menD. I am too high-born to be propertied, To be a secondary at control,3. What conclusion can be drawn on Thoreaus perspective of soldiers? A. They are symbolic heroic figures that participate in ethical principles.B. They comply to government laws in order preserve the operate we enjoy today.C. A product of the government that doesnt exercise moral sense.D. The good citizens of our nation that are predominantly responsible for the freedom we are granted. 4. Which of the following would be a best example of ... ... with their bodies.D. In their practice, nations agree with Paley but does anyone think that Massachusetts does exactly what is right at the present crisis?14. What statements support Thoreaus interpretation of Civil Disobedience?A. He interprets Civil Disobedience as a willful resistance to disobey hypocritical laws implemented by the government. B. The freedom Proclamation of slaves in 1862C. Making amends with former adversaries/rivalries D. Establishing the most desirable government with extreme regulations and laws intact.15. What motive is there in Thoreaus theories?A. To establish an thinking of how individuals should generally behave within our society.B. To persuade the readers to rebel against the United States C. To inform readers about the injustices of the Mexican War.D. To inform readers about the injustices of slavery

Pro Capital Punishment :: essays research papers

Indian Penal Code 302.............to be hanged till death And the judge in his elevated seat signs with a grim face and breaks his pen. That blot of ink on that damned paper slowly transforms into drops of blood. Justice has been done and people may rilievo in peace. Wish it were so The civilized world debates whether this is indeed...justice.The men who seat in high backed chairs and decree, the high priests of justice are demi gods. They kill....period The Bible says that tied(p) God forgives. Who the hell is man to decide whether a person be allowed to live or not? What power, what authority entitles him to deal death at the net income of a pen?The whole world awaits a judgement day. The mortal judges can hardly wait.Crimes are punishable and indeed , their intensities should vary with their heniousness. provided to number away the right to live is against charitableity. Imagine, dear reader, how it must feel to feel the rope press on your neck, the air suddenly rare, the c rushing one on the spine. At a kerchiefs drop, the lever moves and the man hangs in mid air, legs throwing frantically for some support, the pain unbearable till one hears the snap, the crack of the human neck Where has the humanity vanished? Judgement was never meant to be so brutish.One of the most portent arguements against capital punishment is that we have no right to take something we cannot replenish.Life, the supreme and enigmatic benediction of God. We cannot provide one with it. What gives us the right to take it away?History says, there was a time in put earth, when an eye for an eye, a tooth for a tooth , used to be the form of justice imparted. History also nomenclates that period as the dark ages, man was still on the room access of civilisation. This is vengeance, not justice.It is barbaric in essence and is no better than street justice. If this form of juvenile jurisdiction must prevail, legalise the underworld. After all they deal with cost fairness.Justice is not infalliable. It is administered by humans and errare humanum est. But this is like walking on quicksand. Here one mistake is irreversible. A man hangs and with that everything ends. What if it is later proved that someone goofed up, something went terribly wrong? No amount of repentance will make right that terrible wrong.

Pro Capital Punishment :: essays research papers

Indian Penal Code 302.............to be hanged till death And the judge in his high seat signs with a grim governance and breaks his pen. That blot of ink on that damned paper slowly transforms into drops of blood. Justice has been done and people may rest in peace. Wish it were so The civilised terra firma debates whether this is indeed...justice.The men who seat in high backed chairs and decree, the high priests of justice are demi gods. They kill....period The Bible says that even God forgives. Who the hell is man to answer whether a person be allowed to wait or not? What power, what authority entitles him to deal death at the scratch of a pen?The whole world awaits a judgement day. The mortal judges can hardly wait.Crimes are punishable and indeed , their intensities should vary with their heniousness. But to take away the right to live is against humanity. Imagine, dear reader, how it must feel to feel the rope press on your neck, the air suddenly rare, the crushing sensatio n on the spine. At a kerchiefs drop, the jimmy moves and the man hangs in mid air, legs throwing frantically for some support, the pain unbearable till one hears the snap, the crack of the human neck Where has the humanity vanished? Judgement was never meant to be so brutish.One of the most portent arguements against capital punishment is that we have no right to take something we cannot replenish.Life, the supreme and enigmatic benediction of God. We cannot generate one with it. What gives us the right to take it away?History says, there was a time in middle earth, when an eye for an eye, a tooth for a tooth , utilise to be the form of justice imparted. History also nomenclates that period as the dark ages, man was still on the threshold of civilisation. This is vengeance, not justice.It is barbaric in message and is no better than street justice. If this form of juvenile jurisdiction must prevail, legalise the underworld. After all they deal with equal fairness.Justice is not infalliable. It is administered by homo and errare humanum est. But this is like walking on quicksand. Here one mistake is irreversible. A man hangs and with that everything ends. What if it is later proved that someone goofed up, something went terribly wrong? No amount of repentance will make right that terrible wrong.

Pop Art

Beginning from England in mid asses and from USA in asses. Instead of traditional objects turning to graphics elements, pop music art were considered along with the spreading out of marketing corporations, concentrating on everyday objects through the application of technical trade. Meanwhile, it was in the tense period of societies crosswise the globe, colonial issues, democratic struggle and liberation, race relations, womens rights, etc. Rated some challenges among college students and intellectuals, required to reassess the values of life. Artists selected images through popular trends, such as movies, comics, advertisements, especially on the medias. By using what was called flashy as a basis of art. Therefore, at some points some works of Pop artists were exalted to distinguish between Intellectuals and low- amend In art aspect. The essential meaning behind Pop Art Is created an Immediately deliverable sense to every class In family, It oppositely opposite from the esoteric oil exposures assessed and admired by art experts.To instantaneously achieve the goals, Pop Art artists experienced with some new commercial methods, such as painting, acrylic, collage on canvas by using conventional materials and silkscreen printing. In addition, the high quality of work is immediately recognized on the media or largely in popularity, such as consumer goods, advertising graphics, magazines, television, films, animation, comics. The subjects were presented with high contrast, intuition and attraction In public.Many Pop-art artists continued the traditional Idea of art Ideation. They highly lay the Influential of their works more than concerning bout how to create them, As long as the popularity still approves Elvis, Marilyn Monroe, and other celebrated celebrities, as well as provender labels, international brands, etc. They are become the main object of Pop Art. Pop Art is considered as a tool entering the world of painting art and sculpture to most of convent ional people. For them, it is something they can immediately recognize and evaluate a work of art.They can like it or do not, scarcely it does not hurl them have to worried about not seeing the beauty of a work that someone supposed a masterpiece of art. Pop Art seeks the reflection of social valuation and context where it was born. Therefore, pop artist focuses on the everyday concerns foods, cars, money and sex. As the result, they need to use lost of occasional images or sarcasms having strong visual Impacts. If criticized for related problems from themselves, they simply said that holding the mirror up to nature Reflecting the fact.Initially Pop Art course received spurn words from art critics. Example, Harold Rosenberg, an influential critic in the field of contemporary art has been described as hat art should care, that is coming from what is in the society where it was born, and the most consequential thing in Pop Art is it continues to remain one of the most popular m oods of art. If the value of art is Judged by the price of the famous paintings, so the painting False Start (1959) by Jasper Johns was sold in 2006 for $ 80 million, is became one of the most 10 expensive paintings in history.The most important artist of Pop Art in the half of the twentieth century probably is Andy Warhol. He was successful in both of fields of magazine and ad illustrator. He also created hundreds of art forms including performance art, flimflamming, writing, etc. In 1960, Andy Warhol had obstinate to stir in the arts world, He debuted the concept of painting that focused in chain reactor produced commercial goals. Warhol began with Coke bottles and comic strips.Later that year, a friend suggested Warhol paint something that was so common, perhaps something like money and a can of soup, So he decided to paint cans of Campbell Soup. There were many flavors of Campbell Soup at that time. Warhol bought all the different kinds. Then he spent hours copying he cans on a purity background. He painted the cans several time, each can was slightly different from the next. He displayed his canvases of Campbell soup, one canvas for each of the 32 types.He sold all the paintings as a set for a $1000, bringing both Warhol and Pop Art into the worldwide spotlight. But in July 1962, Warhol found the process of silk screening that could help him make his paintings faster on canvas. This technique allowing one silk-screen to create similar patterns several times, because of uses a specially prepared section of silk as stencil, and Warhol would use this style for the respite of his life. He started making paintings of celebrities straightaway, most significantly a large collection of paintings of Marilyn Monroe.Like everyone else in America, Warhol was fascinated by movie starts like Marilyn Monroe, who died from an overdose of sleeping pills. peculiarly upon hearing she passing, Andy Warhol decided to construct a work of art aim to dedication to her. The image he uses of Monroe is a publicity photograph from the movie Niagara. The diptych style is taken form the Byzantine icons of Christian saints. Warhol was placed 50 images all the same of the actress, in grid of 5 rows and 10 columns. The 25 images on the leftfield side of the artwork are all in impressive color.On the other hand, the 25 images on the right side are all in cruddy and white, with some of the images being blurring and the actresss face barely seen, show the obviously contrast to the bright color of the left side. The strip of pictures in this work suggests the sequential images of film, the fair that made Monroe famous and the process of changing from color to black and white to almost nothing is meant to illustrate her fife and then finally to her death, as the stars demise.

Disaster Management Essay

Disaster management is a way to help when disasters pass but it is also to help prevent them or to inform everyone about what may take chances. The main function is to helping the citizens to understand what is happening. The country will sterilize how severe the disaster is and then the ones who are responsible for reporting to the appropriate government or agency will then make the recommendation to getting help for funding, support, and any emergency supplies to those who are affected by the disaster.The disasters that happen can be unpredictable like earthquakes, while other natural disasters could happen with some type of warning like flooding. B. The state of California has manuals that they use that goes into details about statewide policies, procedures, regulations, and any other important information that was create and authorized by the state offices, department of finance, department of general services, and the government offices (Disaster Management California Te chnology Agency State of California, 2013). III.Examine local, state federal official legal and regulatory requirements A. Occupational Safety and Health Administration (OSHA)- Has jurisdiction over all public and private sector places of employment in the state with exception of federal employees, the USPS, private sector employers on Native American lands, maritime activities on navigate waterways of the US, private contractors on designated land under Federal jurisdiction, and employers that requires Federal security clearance. B. Joint Commission of Accreditation of Health Care Organizations (JCAHO) C.The California State Plan is operated under an agreement with OSHA. It is an occupational safety and health political program in accordance with Section 18 of the Occupational Safety and Health Act of 1970. D. subdivision of Health and Human Services (DHHS)- Pandemic and All-Hazards Preparedness Act, Coordination with the surgical incision of Homeland Security, Regional Emergen cy Coordinators, Emergency Care Coordination Center IV. Is in that respect a Certificate of Need program for your state? A. Certificate of Need (C. O. N. ) programs are aimed at restraining health palm facility costs.The Health Planning Resources Development Act of 1974 was put into effect across the nation. Over the past 30 years, there have been numerous changes and about 36 states retain some type of CON program. This program was used to approve the construction and expansion of health care facilities and services based on determination and community need. B. California does not currently have a C. O. N. in effect. Back in 1969, the state had employ a C. O. N, ending in 1987. Californias C. O. N. program suffered from inadequate staffing and lack of data. V.What are the issues to consider when meeting the International Building Code for a facility? A. New codes vs. Old codes B. Updates to I-Codes done by diverse group of officials i. Corridor width ii. 8 feet of clear, unobstr ucted width iii. Defend-in-place practices iv. Visual and audible fire alarms. v. rhytidoplasty Lobbies vi. Floor openings vii. Smoke control viii. Ceiling and smoke partitions ix. Fully Sprinkler hospitals x. Alcohol-based hand sanitizers xi. Decorations on Wall. C. What Measurements may need to be done in advance of the late plan or renovation? i.Acoustical measurements to plan work zones accordingly to minimize decibels ii. Security measurements to ensure clear sightlines where needed, specialized door access and/or any visual monitoring via camera. iii. Measuring of equipment to ensure adequate planning of rooms iv. Safety measures D. List the stakeholders that may play a role in your development (Scott) Facility management i. Providers that are financially vested in the company ii. Depending on size of facility, CEO, CFO, VP, etc. iii. Input from floor staff to maximize empyrean usage for patients iv.Patients-their input from potential comment cards or direct questioning in how to improve their care from a facility perspective. E. Conclusion i. potent conclusion that provides details to what the State of California is working towards accomplishing safety awareness. ii. Existing disaster plans in the State of California. iii. State of California has financial instability touch citizens as well as service. References Disaster Management California Technology Agency State of California. (2013). Retrieved from http//http//www. cio. a. gov/OIS/Government/disaster. asp HHS. gov. (2010). Retrieved from http//www. hhs. gov/asl/testify/2010/01/t20100125a. html US Department Of Labor. (2013). California State Plan. Retrieved from http//www. osha. gov/dcsp/osp/stateprogs/california. html What is disaster management? (2012). Retrieved from http//www. disastermanagement. in/2012/02/what-is-disaster-management. html Certificate of Need State Health Laws and Programs. (2011). Retrieved from http//www. ncsl. org/issues-research/health/con-certificate-of-need-state -laws. aspx

The Twentieth Century Saw a Major Increase in the World

The twentieth century saw a major growth in the worlds population. Yet large parts of the globe remain uninhabitable, so people are drawn towards living in breathing towns and cities. A result our modern day cities face a number of serious problems which are due to overcrowding. Cities teeming with people are put under great strain to supply housing, healthcare, education, jobs and a certain quality of life for the inhabitants. The consequence of too dense a population is that one or altogether of these areas must suffer.Owing to being over-peopled, Britains main cities all have a number of people living on the streets. Life must be passing hard for these people and one effect of such a lifestyle is that drug abuse and crime rates rise. Cities are environmentally unfriendly places. This is because light, heat, trip up and food must all be supplied artificially as one is removed from nature. Hence, the greater the population, the more natural resources are burnt up and, consequ ently, the more pollution is created. A city crowded with people leads to roads crawling with cars.The effect of the consequent levels of carbon monoxide in the air is said to, in cities as crowded as Mexico City, be equivalent to smoking twenty cigarettes a day. Living in a city, therefore, forces us to be part of an unhealthy consumer note society, which creates illness and environmental crisis, rather than curing it. It is the Governments responsibility to find solutions for these problems. As a result a lot of taxpayers silver is spent on trying to keep the effects of overcrowding under control. More housing is built, more roads are planned. This tactic might alleviate nigh systematic problems at high cost.However, it will never solve the problem of overpopulation. For this reason, we must look to the cause of the problem, which is simply an unchecked epidemic of people. Thus, governments must amend people to limit the size of their family. In China, couples are penalize, ed financially as a consequence of having more than one child. This may attend cruel, but the one-child policy is beginning to have an effect on the worlds most populous nation. Similar such policies may also be necessary in other overcrowded nations and this, in turn, would eventually result in solving the problem of overcrowding in cities.

Teen Pregnancy

On average, 700 girls ar impregnated each year in The Bahamas. 20 percent of these juvenile mothers nourish a nonher squirt while they atomic number 18 still in their teens according to the president of the PACE Foundation, Sonia Brown. We are urging citizens to play a stand and originate our children about contraceptives and the irresponsibility and lack of knowledge that leads to puerile maternalism. near teens that lay down children find it harder to become a ruin of the resolve force because their time is more focused on their child.They are less prepared to visualize the working world because they are ill prepared c on the wholeable to being forced to be adults at a puppylike age. Thus, non completing crop in most instances. When they cipher the Job market these teens exigency assistance with day care and other services that they are of decennary unable to sacrifice due to their minimum wage Jobs that they barely qualify for. unin ten dollar billtional ad olescent pregnancies quarter buoy lead to graduate(prenominal)er high indoctrinate dropout range, higher rates of bingle origin, and lowering scores in math and reading. interferenceping teen pregnancy requires a hands-on connection between parents and hildren, a good educational foundation, and unbiased resources. The hazelnut Gazette is campaigning for *Teaching energize Education to Stop jejune maternity Government officials claim that their efforts to fght teenage pregnancy is that they already have descent sessions in government schools but those are not useful enough because we still have a large number of teenage pregnancies in The Bahamas today. wind education starts in the home as well.Parents should begin introducing the result of puberty and sex with their children at around age 5. At irst these discourseions are more base on the relationships between the sexes. Schools also teach teens about the chances and personal effects of teenage pregnancies, though the approach get out depend on each school. Teens have hormones do through their bodies and a great deal misunderstand how these hormones affect their choices about proficient sex. Implementing a parenting class to become a come out of the curriculum in Bahamian schools impart help teach girls about the dedication and time it takes to be a teenage mother.The class should also include lessons on different ypes of contraceptives and behave lock methods. *Providing Resources to Prevent In addition to teaching teens about teenage pregnancy, parents and school systems should provide a list of resources for teens that are contemplating having sex. These resources often include phone amount to local support groups and locations where teens croupe pick up cease condoms. Some school systems can even choose to hand out condoms as part of their safe sex services. * let Control and Teen Pregnancies Teenage girls can be placed on birth examine to stop teenage pregnancies.This does n ot mean intimate education is no longer needed. Birth control and condoms may prevent teenage pregnancies but they will not stop the transmission system of sexually transmitted diseases like HIV, syphilis and gonorrhea. When choosing birth control, parents and teens have options. in that location are daily, monthly and tri-monthly birth control solutions. Daily birth control pills are the most common utilized by teen girls attempt to prevent pregnancy. The pills need to be taken at the same time every day, however, which can be difficult for some teen girls to remember.Parents can discuss birth control options with the family physician or gynecologist. The solutions proposed should be greatly considered by the government and schools, as they would pose to be great options in helping our teenage girls. Although the pregnancy rate amongst teens has decreased by two percent over the last ten years, PACE still enrolls 100 to 150 pregnant teens a year. The age group mostly affected b y this epidemic are girls ages 14 to 15. We should be making moves to encourage our young girls to make smarter choices.Teen gestation periodOn average, 700 girls are impregnated each year in The Bahamas. Twenty percent of these teen mothers have another child while they are still in their teens according to the president of the PACE Foundation, Sonia Brown. We are urging citizens to take a stand and educate our children about contraceptives and the irresponsibility and lack of knowledge that leads to teenage pregnancy. more or less teens that have children find it harder to become a part of the work force because their time is more focused on their child.They are less prepared to enter the working world because they are ill prepared due to being forced to be adults at a young age. Thus, not completing school in most instances. When they enter the Job market these teens need assistance with day care and other services that they are often unable to dedicate due to their minimum wa ge Jobs that they barely qualify for. Unplanned teenage pregnancies can lead to higher high school dropout rates, higher rates of mavin parenthood, and lowering scores in math and reading.Stopping teenage pregnancy requires a hands-on connection between parents and hildren, a good educational foundation, and unbiased resources. The cob Gazette is campaigning for *Teaching Sex Education to Stop Teenage Pregnancy Government officials claim that their efforts to fght teenage pregnancy is that they already have parenthood sessions in government schools but those are not effective enough because we still have a large number of teenage pregnancies in The Bahamas today. Sex education starts in the home as well.Parents should begin introducing the subject of puberty and sex with their children at around age 5. At irst these discussions are more establish on the relationships between the sexes. Schools also teach teens about the chances and effects of teenage pregnancies, though the approa ch will depend on each school. Teens have hormones fierce through their bodies and often misunderstand how these hormones affect their choices about safe sex. Implementing a parenting class to become a part of the curriculum in Bahamian schools will help teach girls about the dedication and time it takes to be a teenage mother.The class should also include lessons on different ypes of contraceptives and birth control methods. *Providing Resources to Prevent In addition to teaching teens about teenage pregnancy, parents and school systems should provide a list of resources for teens that are contemplating having sex. These resources often include phone numbers racket to local support groups and locations where teens can pick up free condoms. Some school systems can even choose to hand out condoms as part of their safe sex services. *Birth Control and Teen Pregnancies Teenage girls can be placed on birth control to stop teenage pregnancies.This does not mean sexual education is no lo nger needed. Birth control and condoms may prevent teenage pregnancies but they will not stop the transmission of sexually transmitted diseases like HIV, syphilis and gonorrhea. When choosing birth control, parents and teens have options. There are daily, monthly and tri-monthly birth control solutions. Daily birth control pills are the most common utilized by teen girls trying to prevent pregnancy. The pills need to be taken at the same time every day, however, which can be difficult for some teen girls to remember.Parents can discuss birth control options with the family physician or gynecologist. The solutions proposed should be greatly considered by the government and schools, as they would pose to be great options in helping our teenage girls. Although the pregnancy rate amongst teens has decreased by two percent over the last ten years, PACE still enrolls 100 to 150 pregnant teens a year. The age group mostly affected by this epidemic are girls ages 14 to 15. We should be maki ng moves to encourage our young girls to make smarter choices.Teen PregnancyTeen pregnancy is a growing epidemic in the United States. Teen girls are neat pregnant at an alarming rate, with a lot of the pregnancies planned. With television shows broadcasting shows such as 16 and Pregnant and Teen Mom, it is gift teenage girls the idea that it is alright to have premarital sex and become pregnant. It is in a way condoning teen pregnancy. I am interested in discussing teen pregnancy and the options that are out in that location for the teens who find themselves in this situation.I dont value enough is being done to educate or prepare these teens about how their lives will change in the event of pregnancy. I am especially interested in this issue, because I found myself in this very situation when I was just seventeen years old. I made the decision that was best for me at the time, but wasnt given all the support I think I needed. I didnt have anyone to talk to who was going throug h what I was at the time. I think that teenagers deficient to grow up too fast, peer pressure and television, both reality and fiction, all play a huge role in this problem.I think the answer to probably not solving this problem, but hopefully lowering the number of teen pregnancies is to better educate our teenage population. All in all, I would like to see teens better educated on teen pregnancy. Also to let them know if that is the situation they find themselves in, that there are options out there for them to choose from. There is someone for them to talk to and confide in about what they are feeling and how they want to proceed.There have been numerous surveys of adolescent sexual behavior, but their results have often been inconsistent. There is, however, general agreement about one point Young people are having sex at an earliest age than they did a century ago. Although this change is just one part of an overall trend toward more liberal sexual attitudes and behaviors, it poses some special problems. In the erotically charged atmosphere of todays society, young people are often confused about how to deal with their own sexuality.They see the whelm importance given to sexual attractiveness in the media-one study estimated that the average teenager ahs witnessed nearly 14,000 sexual encounters on television- yet they also hear their parents and religious advisers telling them that sex is wrong. As a result, many young people begin having sex without really intending to and without taking precautions against pregnancy. In the last decade or so, however, the growing awareness of the dangers of AIDS does appear to have contributed to a decline in the rates of sexual intercourse among teens.The Youth Risk Behavior check found that between 1991 and 2005 the percentage of teenagers who are sexually active dropped from 57. 4 percent to 46. 3 percent among males and from 50. 8 percent to 44. 9 percent among females. The rates of pregnancy, abortion, and sexu ally transmitted disease among teens have actually dropped even faster than the rate of sexual activity. So it appears that, in addition to postponing sex, teens are also becoming more responsible in their sexual activities. For example, the Youth Risk Behavior Survey found that 87. percent of teens were either abstinent or used condoms.Of course, that way of life that 12. 5 percent of teens were still having unprotected sex, but that is a significant improvement over past decades. Similarly, although the rate of teen pregnancy has declined, more than 11 percent of the babies born in the United States are still born to teenage mothers. Of sexually active teens, 63 percent reported using a condom during their last intercourse, and 17 percent say they used oral contraceptives, but that still means that 20 percent of sexually active teens had no effective protection against pregnancy.Why dont more sexually active teenagers use contraceptives? In some cases, they may actually want to h ave a child, but most teenage pregnancies are accidental. Many teenagers are simply ignorant about sexual matters and believe such myths as You cant get pregnant the first time or You wont get pregnant if you only have sex once in a while. Teenagers are also influenced by parents and religious leaders who tell them to abstain not only from having sex but also from using birth control.Although birth control requires planning and forethought, it is easy to be swept into an unplanned sexual encounter in the heat of passion. Moreover, some teenagers feel that planning a sexual encounter is immoral but that if they are caught up in the heat of the moment and unable to stop, they cant be blamed for their actions. Finally, teenagers often do not know how to get birth control devices or are afraid that their parents will get angry if they do.Teen Pregnancy put inArgumentative Synthesis Research Paper Sheltering the youth from birth control does not decrease the percentage of teen pregnancy but it fact helps depart unprotected sex. The increase in teen pregnancy is due to, inadequate sexual education available to adolescents, lack of knowledge and resources for birth control, and the environment the private grew up around. Research Questions Does providing adolescents with birth control increase teen pregnancy 1 Is there enough information on the consequences of unprotected sex advantageously accessible to todays youth 2 Is the environment a teen lives in a factor of getting pregnant at a young age 3 Are parents willing to inform their child(ren) about the consequences about unprotected sex 4 Are parents more excepting about their child having sex if they know they are using protection 5 How does having condoms at easy access for teens result in unprotected sex Sources ttp//www. solutionsforamerica. org/healthyfam/teenage-pregnancy. html http//www. escrh. eu/about-esc/news/young-people-report-high-levels-unprotected-sex-and-barriers-affecting-their-right-ob http//h ealthpsych. psy. vanderbilt. edu/condomConumdrum. htm * Write a brief paragraph here Three Supports for Thesis Statement * Teenage pregnancy and birth rates both dropped in the 1990s among all racial and ethnic groups.Increased use of contraceptives and increased abstinence * Teenage pregnancy is linked to several risk factors including being poor, living in a single-parent household, child abuse, and risky behaviors such as drug abuse and early or unprotected sex * On average, only half of young people surveyed across Europe (55%) receive sex education in school compared to three quarters across Latin America (78%), Asia Pacific (76%) and the the States (74%) Arguments and Rebuttals * With the easy access of condoms there is more risk for teen pregnancy * Some positive aspects of providing condoms included that providing ondoms could reduce incidence of unwanted, teenage pregnancy and the dispel of STDs. Secondly, a comprehensive sex education program including condom provision ac cepts the inevitability of adolescent sex and encourages students to make wise, safe decisions if they do have sex. * There is enough sexual education available to the adolescents in our society * Comprehensive health education or sexuality education that includes information on contraception this may delay sexual initiation and increase contraceptive use.Youth development programs that include sex education along with other activities such as, volunteering, mentoring, and job educate are associated with delayed first sex and lower teenage pregnancy rates * The environment that an adolescent is exposed to has nothing to do with the outcome of teen pregnancy * It was found in a study by the American Medical Association that Teens who live in neighborhoods that have high levels of poverty, low levels of education, and high residential turnover are at a higher risk for teen pregnancy(AMA,7).A similar study found that family factors also contribute to the locomote rate of teen pregna ncy. These include the income level of the family, as well as the family structure. Teens that were born to teenage parents are also more likely to become teenage parents themselves Reference Page Reising, Michelle. Condom Conundrum Should Condoms be Available in Schools?. Health Psychology Home Page. Ed. David Schlundt. Vanderbilt University, n. . Web. 15 Nov. 2011. . Teenage Pregnancy Prevention. Solutions For America. Healthy Families and Children, n. d. Web. 15 Nov. 2011. . Young people report high levels of unprotected sex and barriers affecting their right to obtain trustworthy information about sex andTeen PregnancyOn average, 700 girls are impregnated each year in The Bahamas. Twenty percent of these teen mothers have another child while they are still in their teens according to the president of the PACE Foundation, Sonia Brown. We are urging citizens to take a stand and educate our children about contraceptives and the irresponsibility and lack of knowledge that leads to teenage pregnancy. Most teens that have children find it harder to become a part of the work force because their time is more focused on their child.They are less prepared to enter the working world because they are ill prepared due to being forced to be adults at a young age. Thus, not completing school in most instances. When they enter the Job market these teens need assistance with day care and other services that they are often unable to afford due to their minimum wage Jobs that they barely qualify for. Unplanned teenage pregnancies can lead to higher high school dropout rates, higher rates of single parenthood, and lowering scores in math and reading.Stopping teenage pregnancy requires a hands-on connection between parents and hildren, a good educational foundation, and unbiased resources. The COB Gazette is campaigning for *Teaching Sex Education to Stop Teenage Pregnancy Government officials claim that their efforts to fght teenage pregnancy is that they already have paren thood sessions in government schools but those are not effective enough because we still have a large number of teenage pregnancies in The Bahamas today. Sex education starts in the home as well.Parents should begin introducing the subject of puberty and sex with their children at around age 5. At irst these discussions are more based on the relationships between the sexes. Schools also teach teens about the chances and effects of teenage pregnancies, though the approach will depend on each school. Teens have hormones raging through their bodies and often misunderstand how these hormones affect their choices about safe sex. Implementing a parenting class to become a part of the curriculum in Bahamian schools will help teach girls about the dedication and time it takes to be a teenage mother.The class should also include lessons on different ypes of contraceptives and birth control methods. *Providing Resources to Prevent In addition to teaching teens about teenage pregnancy, parents and school systems should provide a list of resources for teens that are contemplating having sex. These resources often include phone numbers to local support groups and locations where teens can pick up free condoms. Some school systems can even choose to hand out condoms as part of their safe sex services. *Birth Control and Teen Pregnancies Teenage girls can be placed on birth control to stop teenage pregnancies.This does not mean sexual education is no longer needed. Birth control and condoms may prevent teenage pregnancies but they will not stop the transmission of sexually transmitted diseases like HIV, syphilis and gonorrhea. When choosing birth control, parents and teens have options. There are daily, monthly and tri-monthly birth control solutions. Daily birth control pills are the most common utilized by teen girls trying to prevent pregnancy. The pills need to be taken at the same time every day, however, which can be difficult for some teen girls to remember.Parents ca n discuss birth control options with the family physician or gynecologist. The solutions proposed should be greatly considered by the government and schools, as they would pose to be great options in helping our teenage girls. Although the pregnancy rate amongst teens has decreased by two percent over the last ten years, PACE still enrolls 100 to 150 pregnant teens a year. The age group mostly affected by this epidemic are girls ages 14 to 15. We should be making moves to encourage our young girls to make smarter choices.

Learning Preferences Essay

Describe your strongest dimension on the personality spectrum. My strongest dimension on the personality spectrum is a giver (32). Every word on the list of giver describes me. My honesty is probably one my strongest. As I get senior and being the mother of two terrific boys, I unspoilt feel at this exact moment in my life there is no subscribe to to lie. Honesty is the key, but sometimes I feel I am a little too honest and may hurt someones feelings, but not intentionally.I just feel it is what it is. I get laid promoting peace whether its a world issue or family. I just think that everyone would be a lot happier in their lives if we can be honest with one another and promote positivity. I hate drama. 2. Describe how severally practice activity reinforced or contradicted something about yourself. In the Personality Spectrum Assessment it contradicted me on being a visual learner.In the Multiple Pathways to development Assessment it resulted in me being under-developed, but in one of the activities in the Personality Spectrum it said that I was fine in this area. I must allege it left me a little baffled, but at the same time I feel my answers can vary to certain situations that can me contradict myself in this case. I feel that I can adapt to different learning environments quite well, just like Im learning the OLS.This is definitely an contradiction. The Barsch encyclopedism Style Inventory activity made me realize that I am more proficient in the kinesthetic learning style than I am a visual learner. This activity made me think hard and deep about what my learning abilities are and what I thought they were. I definitely love working hands on and encouraging others. I am usually the one that normally starts dishing out ideas first when I am grouped up with others. .

K Final Report

Report On securities industrying centering K&Ns (Marketing Mix) Submitted To Madam Shumaila Dilawar Submitted By Aneela Jabbar BB-08-15 Aqsa Mehmood BB-08-06 Arif Zafar BB-08-8 Rabeea Rafiq BB-08-33 Sahar Naveed BB-08-54 Sana red-hotima Malik BB-08-64 Zobia Malik BB-08-19 Dedication We dedicate this work solely to our engaging and supporting friends and t each(prenominal)ers and those who occupy ever been praying for our success. Acknow take ongements First and fore approximately, we would uniform to thank our Creator, Family and Friends for their undying love. We would never have come so far with aside them.We would as well manage to manoeuvre this opportunity to thank my teacher, Madam Shumaila Dilawar, for her insightful guidance. Last and not least, we would like to thank our friends at Institute of Management Sciences that have always been proved helpful. For ein truththing that is right, reference book goes to wholly of the above. For either(prenominal)thing tha t is wrong, we be culp suitable. Pre facial gesture Practical leaning is an essential part of my education and it is the supererogatoryty that distinct the department of IMS from others. To have deep sagaciousness of the concepts, only theoretical knowledge does not provide the concrete base. In this address we have bridge that gap.The knowledge we acquired finished and with this experience forget be long lasting. Since we ourselves explored the field o work and analyzed different factors and variables. Introduction of K&Ns K&Ns, a founding mainstay and beacon for Pakistans domestic fowl Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation. Building on years of domestic fowl expertise and commitment to provender- unafraidty, K&Ns integrated all fowl ontogenyion activities under ane umbrella to look at you synthetic rubber and healthy chicken by managing and controlling all stages of crossingion.T he year 1964 Pakistan a young independent nation forging ahead towards a ambition self sufficiency in food overlapion. Malnutrition remained a major problem and peerless bring out of four children died before attaining the age of five. 80% of ailing children were touch on with distempers ca uptaked by protein, vitamin and mineral deficiency. Poultry reapingion, the quickest and least expensive way of filling the protein gap was planned to overcome malnutrition. Backyard domestic fowl farming had to graduate to a to a greater extent professional level. January 1964, a young man, Khalil Sattar, still a college student, had the vision to foresee a take on to establish a poultry farm.His interest led him to start a small br oil colorer farm of 1,000 chicks. Little had he known this flock was to become the foundation st un addable of K&Ns? This was the simple, stir and nationalistic beginning of K&Ns with a single-minded objective of providing better nutrition for Health and Hap piness of the Nation. Poultry Breeding K&Ns maintains layer and broiler p bent banal populations in different regions of Pakistan. Layer pargonnt stock farms argon located in the south and broiler p bents argon bred in the colder mountainous northern region. Both types of p arents are ho apply at isolated breeder farms.To view strict bio-security, all breeder farms work on the beta principle of all-in-all-out to avoid multiple ages at any breeder farm. Breeding stock is housed in environment-controlled houses equipped with most modern ventilation, cooling and heating equipment. about of the worlds best performances have been achieved at K&Ns. Strict bio-security measures are taken at all farms to reduce the risk of disease transmission through mechanically and physically transferred disease causative agents. Careful attention is paid to bird health, vaccination, weightage and removeion to maintain healthy and uniform engender flocks.Hatching-eggs are cooled down inside air co nditioned, humidified egg-rooms, packed and dispatched in sanitised and environment-controlled vehicles to company owned hatcheries located passim Pakistan. Hatching K&Ns conk outs several strategically located hatcheries covering all day-old chick auguryets to condition de lie withry of high flavour layer and broiler day-old chicks to commercial farmers throughout Pakistan. All hatcheries are equipped with most modern cooling, heating and humidification systems to provide a uniform and consistent hatchery environment independent of varying outdoor live on conditions.Incubators from world-renowned manufacturers are installed at all hatcheries and their performance data is recorded and monitored by a computerized incubation monitoring system. Upon arrival from breeder farms, hatching-eggs are terminatedled at all hatcheries to remove eggs, which whitethorn have cracked during transit. Sanitation and hygiene is enhanced by mechanically transferring eggs from one type of tray o nto another until chicks are harvested from hatchers. supreme care is exercised while tidy sumling, reconstituting and administering vaccines using proper techniques and modern equipment.To ensure chicks get off to the healthiest start and stay nurtureed from viral diseases, they receive inject able and spray vaccinations at the hatchery. Day-old chicks are delivered to farmers in environment-controlled chick delivery vehicles to maintain quality during transit. aft(prenominal) making deliveries, vehicles are washed and disinfected before launching the hatchery premises to avoid any risk of carrying disease causative agents back to the hatchery from the field. Feed Milling To ensure consistent performance with high standards, our chickens really live on a healthy and well balanced diet.It is based on natural grain harvest-festivals such as corn, corn gluten, rice and wheat oil seed meals such as soybean, plunderola and sunf humbleder fish oyster shells supplemented with multi -vitamins and minerals. Feed is always tested by our quality assurance lab to ensure it is alimentary because K&Ns does not compromise on quality. Feed is similarly supplied to our day-old chick customers and growers for realizing the profit potential of K&Ns quality day-old chicks. Poultry Processing At our state-of-the-art poultry processing plant, only healthy chickens are used to state high quality, safe and healthy chicken crossways.Chickens are Halal slaughtered by hand (Islamic Zabeeha) strictly according to The Shariah. After Halal slaughter, chickens are processed in the most hearty and automated manner. During processing, the birds are washed inside out and our veterinarians constantly examine the birds to swan they are whole few. Cleaning is constant and each evening the entire routine is completely washed and sanitized. Only after very thorough inspection, the plant begins operation each day. All chickens pass through veterinary inspection to con tauten they are wholesome.To keep a continuous check on quality, hygiene and food-safety, random samples are collected from the processing line for lab testing. Some chickens are prepared to ship whole others are packed as bone-in cuts or boneless carrefours. Products for quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant durance are cut according to their specific requirements and packed in bulk packaging. Products for sell are packed in K&Ns branded packaging and distributively weighed, adding another step to K quality control.Products are t thereof blast rimed at a very low temperature of 30? C to ensure product freshness, taste and food-safety. Ready-to-Cook and Fully Cooked Products Some chickens are used for preparing our ready-to-cook and fully cooked chicken products using state-of-the-art meat preparation and production equipment. Choicest meat is mould and select ingredients are added to our premium chicken meat , for preparing flavorful high-quality products such as burger patties, nuggets and kababs.Our world-class value-added chicken products are individually quick frozen using individual Quick Freezing (IQF) Technology. Distribution System and K Distribution stores Products are stored at -21? C to maintain freshness. Packed products are moved into K sanitized refrigerated trucks for dissemination to ensure uncompromising quality control. K chicken products are available at K Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.Quality Assurance Lab K state-of-the-art Quality Assurance Lab monitors the entire integration process, from bloodline to feed and on to preparation of ready-to-cook & fully cooked products. The entire integration process is monitored and regulated to ensure K chicken products are wholesome, safe and healthy. K Poultry Diagnostic and Research Institute With the assistance of US Agency for world-wide Development, K Poultry Diagnostic and Research Institute was established in collaborationism with Pakistan Agricultural Research Council.It is a very well equipped and state-of-the-art disease diagnostic, feed and feed raw material testing laboratory which provides valuable service to Pakistans poultry industry through research and extension service in close coordination with K Advisory Service. Certifications Ks ensures food-safety by implementing the HACCP* (international food-safety) System to produce safe and healthy chicken & chicken products. ( *HACCP (Hazard Analysis & Critical Control Points) pronounced hassap is an international food-safety system for preventing microbiological, chemical and physical contamination along the food planning chain. Quality Management System at K&Ns is ISO 90012008 certified. Through this internationally recognized quality management system, K&Ns is able to control and monitor quality specific factors, which ensure consistency in its products and services while assuring customer satisfaction. Chickens are proper slaughtered by hand (Islamic Zabeeha) strictly according to The Shariah. K&Ns slaughtering procedure has been assessed by Darul-Ifta ofJamia Ashrafia and Jamia Naeemia, some(prenominal) authentic institutions for granting Halal certification.Corporate Social Responsibility K&Ns Advisory Service, a division of K&Ns, provides invaluable service to customers and the industry through the Nations widest mesh of sales, skillful and extension service centers. This division employs the nations bangingst team of veterinarians, nutritionist and highly experienced technical staff, and publishes technical bulletins, brochures, management guides and other advisory writings for customers, and also provides them with practical on-spot technical know-how.Seminars are organized in all major cities and rural poultry centers where local and foreign exp erts are invited to address poultry farmers on latest poultry developments. Free of charge vaccination and de-betaking service is extended to customers, and least-cost feed formulations are also provided to farmers. Technical training programmes for poultry farmers are regularly organized and training is also imparted for carrying out vaccination and de-betaking. Through the training process, K&Ns has made a significant theatrical role to Pakistans rural development.Tens of thousands of skilled and semi-skilled workers have been trained to provide service to industry, and to earn a livelihood for themselves and their families. Marketing Mix These are actually the 4 Ps of marting. Marketing purposes generally falls into the following(a) four controllable categories. Product Product is the actually offering by the company to its leaded customers which also includes value added stuff. Product may be tangible ( sobers) or intangible (services). While formulating the merchandise dod ge, product decisions include What to offer? Brand secernate box Quality Appearance Functionality Accessories Installation After sale services Warranty monetary value Price includes the pricing schema of the company for its products. How much customer should profits for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing highways. Price decisions include Pricing Strategy (Penetration, Skim, etcetera List Price payment period Dis wagers Financing Credit legal injury Using impairment as a weapon for rivals is as old as man affable.But its risky too. Consumers are often sensitive for value, deductive reasonings and additional offers. another(prenominal) aspect of pricing is that expensive products are considered of good quality. property ( fix) It not only includes the place where the product is placed, all those activities performed by the company to ensure the availableness of the product to the targeted customers. Availability of the product at the right place, at the right clock metre and in the right quantity is crucial in placement decisions. Placement decisions include Placement Distribution channel Logistics Inventory Order processing Market coverage selection of channel members progress Promotion includes all conversation and change activities to persuade future prospects to buy the product. Promotion decisions include Advertising Media Types Message Budgets Sales promotion Personal selling Public relations designate marketing As these costs are huge as compared to product price, so its good to perform a break-even analysis before allocating the reckon. It helps in determining whether the new customers are worth of promotion cost or not. Product FeaturesFor customers psychological benefits represent certain benefits they perceive to receive when using the product though these may be difficult to measure and may vary by cus tomer. These benefits address needfully such as side in spite of appearance a group, risk reduction, sense of independence, and happiness. Such benefits are developed through promotional efforts that target customers internal makeup. Four canonical objectives of absolute integrity, burning diligence, continuous improvement and high quality maintenance are at the core of all trading operations which provide an impelling urge for attaining perfection.Driven by its basic objectives in pursuit of perfection, K&Ns is committed to have superior product and unmatched service through devoted people and consistent development K products K have different product lines, but we will discuss only a single product line which is Ready to Cook meal. This course of instruction includes Nuggets Chappli kabab Burger patties Chicken tempura Kofta Combo wings Croquettes Haray bharay nuggets Hot tenders Fun nuggets K from the very beginning has focused on providing better nutrition for the health and happiness of the nation.Quality is very first priority that will make them build warm and profitable customer relationships. They are managing and controlling all stages of production in order to ensure 100% safe and healthy production of our product. Our product offers consumptions, attention to satisfy desire or need in the market. Level of Product Core arrive at providing the good taste. Actual Product our product includes all ingredients in packaging according to the core benefit. Augmented Product our product provide some benefits which are related to product just as recipe.Branding Branding involves decisions that establish an identity for a product with the goal of distinguishing it from competitors offerings. In markets where competition is fierce and where customers may select from among many competitive products, creating an identity through branding is essential. It is particularly substantial in helping set the product (see discussion of product position) in t he minds of the products target market Brand Names and Brand Marks At a very basic level branding is achieved through the use of unique brand delineates and brand marks.The brand name, which may be either the individual product name or a name apply to a group or family of products, is definitive for many reasons including suggesting what the product is or does (e. g. , Mop-and-Glow). The name is also what we utter when we discuss the product (i. e. , word-of-mouth marketing). The brand mark is a design element, such as a symbol (e. g. , Nike swoosh ), logo (e. g. , Yahoo graphic), a character (e. g. , Keebler elves) or even a bottom (e. g. , Intel inside sound), that provides visual or auditory recognition for the product.K brand Along with the developed brand identity and trust reposed by customers, K has established its name in international market as well. It is a well-developed and enkindled brand. It is a strong brand which is leading to financial advantages through the co ncept of Brand Equity in which the brand itself becomes valuable. Packaging Nearly all tangible products (i. e. , goods) are sold to customers within a container or portion that, as we will discuss, serves many purposes including defend the product during shipment.In a few cases, such as with certain produce items, the final exam customer may purchase the product without a package but the produce marketer still faces packaging decisions when it comes to shipping to the store. Factors in Packaging Decisions Packaging decisions are important for several reasons including Protection Packaging is used to protect the product from damage during shipping and handling, and to lessen spoilage if the project is exposed to air or other elements. Added Value Packaging design and structure can add value to a product.For instance, benefits can be obtained from package structures that make the product easier to use while stylistic designs can make the product more than attractive to dis bid in the customers home Visibility Packaging design is used to capture customers attention as they are shop or glancing through a catalog or website. Distributor Acceptance Packaging decisions must not only be accepted by the final customer, they may also have to be accepted by distributors who sell the product for the supplier. Cost Packaging can represent a significant specify of a products elling price. Long Term Decision When companies create a new package it is most often with the intention of having the design on the market for an extended period of time. In fact, changing a products packaging too frequently can have negative personal effects K packaging Each product is wrapped in butter paper, and then packed in sealed plastic bags that are safe for health, and then finally packed in the box. Some chickens are prepared to ship whole others are packed as bone-in cuts or boneless products.Products for retail are packed in Ks branded packaging and individually weighed, adding another step to K&Ns quality control. Products are then blast frozen at a very low temperature of 30? C to ensure product freshness, taste and food-safety. Labeling Most packages, whether final customer packaging or statistical dissemination packaging, are im photographic printed with information intended to assist the customer. For consumer products, check offing decisions are extremely important for the following reasons. Labels serve to capture the attention of shoppers.The use of catchy words may cause strolling customers to stop and evaluate the product. The label is likely to be the first thing a new customer sees and thus offers their first impression of the product. The label provides customers with product information to aid their purchase decision or help improve the customers experience when using the product (e. g. , recipes). In some countries many products, including food and pharmaceuticals, are required by law to contain certain labels such as listing ingredients, providing nutritional information or including customs warning information.K&Ns labeling ?K&Ns label is to attract the attention of the customers. ?COLOUR is attractive sharp red which is eye catching. These are the things which are listed on the wrappers ?Ingredients ?Nutrition Facts ?Procedure Nuggets Nutrition Facts Serving Size 5 pieces (110g) Amount per servicing Calories 263 Calories from Fat 147 % Daily Value* Total Fat 16. 30g Total Carbohydrate 14. 2g Fibers 1. 98g Protein 14. 90g Salt 1. 6g25% 5% 8% 30% * % Daily Value based on 2000 Calorie diet. Your daily value may be higher or lower depending on your calorie needs.Procedure Appliances and utensils vary adjust heating times accordingly. Do not defrost Karahi (Wok) Preheat oil to frying temperature (180C). Deep fry frozen Nuggets for 3 minutes, or until golden brown. Oven Preheat oven to 230C. Bake frozen Nuggets on a baking sheet (turning halfway through baking) for 5 minutes, or until golden brown PRICING STRATEGIES Pricing is the monetary value of the benefit that a customer is paying to get that particular benefit. So a company is very careful in setting its prices. As we know that there are two types of new product pricing strategies Market grazing pricing Market penetration pricing For its product K&Ns have selected the market penetration pricing strategy. They apply this strategy to keep their product prices lower so that by doing this we attract a bigger consequences of buyers and also to gain large market shares. The reason for not using market skimming strategy is that as its product is an eatable product and there is no sense of retentivity high prices for an eatable product, because as K&Ns knows that skimming strategies are for luxury products. PRICE ADJUSTMENT STRATEGIESAfter penetrating into the market, K&Ns will adopt adjustment strategies in order to increase its sales and attract more customers. Basically these adjustment strategies are according to the taste, culture and th e changing situation of the market. Following are the price adjustment strategies. Segmented pricing. Psychological pricing. Promotional pricing. geographical pricing. International pricing. DISCOUNT AND ALLOWANCE PRICING K&Ns applies this strategy by giving quantity cut to its customers. Quantity Discount K&Ns gives quantity discount by offering buy one get one bighearted offers.Besides this K&Ns also gives discount to those customers who will buy in bulk or in large quantity. Segmented pricing K&Ns launched its product in almost all the parts of the country with almost the same prices. They segmented their product price in the following ways. Time pricing strategy In time pricing K&Ns lowers its prices according to different seasons. It reduces prices in Ramadan season, as its engage is more in that season. Promotional pricing This strategy involves temporary forbidding of the prices of the product below the cost to increase the short run sales.K&Ns applies this strategy when any one of its competitor lower its product price in order to grab market shares. To compete with them it also lowers its product price so that it can retain its market shares. Geographic pricing In Geographic pricing K&Ns adopts freight absorption strategy. Freight absorption strategy K&Ns do not add freight charges to its product price in order to keep its product price lower, as its focus is to capture more customers. International pricing As K&Ns is not yet internationally recognized so K&Ns do not set international prices for its products.K&Ns is only serving nationwide so it sets prices of its product nationally. PRICE CHANGES Some time companies have to initiate price change after developing pricing strategies Because of different reasons, Price change could be a price cut or price increase. Initiating a Price Cut K&Ns already set a low price for its product but it cuts price of its product if its sales will not increase accordingly, in that situation K&Ns will cut the price in order to increase sales and to capture market shares. Initiating a Price increaseOnce K&Ns product achieved a position in a market and it sets a good image in the consumers mind and has a large number of potential buyers then K&Ns might increase its product price. But its aim is to give good quality product in an affordable price. K&Ns can initiate its product price when its product demand increases and K&Ns cannot supply according to the demand but INSHALLAH this situation will never come because K&Ns has its own poultry and breeding farms. Buyers Reaction to Price Changes Changing in price has a great effect on the consumers mind.They return that there should be some problem with the product so the company is decreasing its product price or the customers may interpret it as the company is closing its calling and they will not offer this product in future. On the other hand price increase also affects the buyers in a way that they think that this product is unobtainable unles s they buy it soon. They also think that the company is greedy and they are charging more prices for their product. Competitors Reaction to Price Changes K&Ns is battleful while changing its product price and has to change its product price according to the competitors product price.So K&Ns keeps its competitors into consideration before lowering or increasing its product prices. Responding to Price Change If any of the competitors of K&Ns changes the prices it affects its sales. So K&Ns analyzes the change and react to it accordingly. Like if they low their price it will decrease its sales so K&Ns then adopts strategies to increase its sale by lowering its prices, giving discounts or improving quality of its products. PLACE Place include company activities that make the product available to the target customers.For customers, product and service should be as conveniently available as possible. This includes the strategies, how the organization is firing to distribute the product or service to the end users. Distributing the right product at right time is the rule of thumb. Efficient and hard-hitting distribution is important to meet all the desired marketing objectives of the firm. If the firm is not understanding or underestimating the demand of the customers and customers are not getting the product due this failure then it is going to affect the overall profitability of the firm in the long run.PLACE MIX DECISIONS Place mix decisions include designing the strategies for the better accessibility of the product at the right time to the target customers to achieve organizational objectives. It comprises decisions about stemmas Coverage Assortments Locations Inventory Transportation Logistics CHANNEL OF statistical distribution transpose of Distribution involves the routes of getting the product from the manufacturer to the ultimate consumer. These channels of distribution are also called intermediaries.There are many types of intermediaries such as wh olesalers, agents, retailers, the Internet, overseas distributors, lease marketing (from manufacturer to user without an intermediary), and many others. Types of channel of distribution There are two types of channel of distribution of the products or services available. Indirect distribution it involves the distribution of the product by the use of an intermediary for eccentric selling the product to the wholesaler and then on the way to the retailers. Direct distribution it involves the direct distribution of the product from the manufacturing concern to the consumer, without involvement of any third party or middle men. There is an advantage of direct distribution over substantiating distribution that the manufacturer gains complete control over the consumer. The following figures depict the two types of channel distribution. INDIRECT CHANNEL OF DISTRIBUTION DIRECT CHANNEL OF DISTRIBUTION Distribution strategies Depending on the types of the product, there are three major type s of channel of distribution strategies available. . Extensive distribution It is commonly used to distribute low priced or impulse purchase products e. g. chocolates and sweets etc. 2. Selective distribution Here a small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread. 3. Exclusive distribution It involves moderate distribution to a single outlet.The product is usually highly priced, and requires the intermediary to place much detail in its sell. An example of would be the sale of vehicles through exclusive dealers. If the manufacturer decides to choose selective or exclusive distribution, then it must select an experienced, creditable and renowned intermediary. COVERAGE Number of active retail and/or wholesale outlets (relative to a saturation level) that sell a specif ic firms brands in a given market. Required market coverage is achieved by following concentrated marketing, tell marketing, or undifferentiated marketing strategy.Concentrated marketing Concentrated marketing or niche marketing is market-coverage strategy in which a firm goes after a large share of one or a few segments niches. It appeals to the marketers when company resources are limited. Through niche marketing, the firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and a special reputation it acquires. It can market more effectively by bewitching tuning its products prices and programs to the needs of carefully defined segment.It can also market efficiently, targeting its products or services, channels and communications programs toward only consumers that it can serve best and most profitably. It is highly profitable but at same time provides with greater than normal risks as companies solely depend on fewer segm ents for their business and large competitors can enter the same segment with greater resources. Differentiated marketing Differentiated or segmented marketing is market -coverage strategy in which a firm decides to target several market segments and designs separate offers for each.By offering product and marketing variations, companies hope to get higher sales and strong position in each market segment. But there is a drawback that differentiated marketing for each segment bears a lot of cost to satisfy each target segments customers. Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion homework, and channel management. Mass marketing The marketing strategy that provides an opportunity to the organizations to appeal to a wide variety of potential customer is mass marketing or undifferentiated marketing.Here a firm ignores the market differences and go after the whole market with another. The idea i s to broadcast the message to the largest number of people possible. Mass marketing creates the largest potential market that yields to lower cost as it focuses on high sales and low prices. Typically, things which are perceived to necessary or essential to the consumer are subject to mass marketing. On the contrary, mass marketing fails to satisfy all consumer needs and face trouble to compete other firms following better marketing approaches.ASSORTMENTS Assortment means the group or order of battle of products and services offered in the market for sale. It refers to the variety of the offering being available in the market according to the customers demand. Role of channel members Channel members play a vital role in assorting the quantity and variety of the products according to the market and consumers needs. Producers use these intermediaries because they create greater efficiency in making goods available to the target markets.Through their connexions, market insight and h ome base of operation, they transform the assortments of the products made by the producers into assortments wanted by consumers. Producers make narrow assortments of the products in large quantities, but consumers want broad assortments of the products in small quantities. Marketing channel members buy larger quantities of the products from the producers and break them into smaller quantities and broader assortments wanted by consumers. So, intermediaries play an important role in matching the supply and demand in the market. LOCATIONSThe location for the sale of the product is analogous to distribution center. A distribution center for a set of products is a warehouse or other specialized building, often with refrigeration or air conditioning, which is stocked with products (goods) to be re-distributed to retailers, to wholesalers or directly to consumers A distribution center can also be called a warehouse, a DC, a fulfillment center, a cross-dock facility, a bulk break center, a nd a package handling center. The name by which the distribution center is known is commonly based on the purpose of the operation.Distribution centers are the foundation of a supply intercommunicate as they allow a single location to stock a vast number of products. Some organizations operate both retail distribution and direct-to-consumer out of a single facility, sharing space, equipment, labor resources and inventory as applicable. How a distribution center operates? The way a typical retail distribution network operates is to have centers set up throughout a commercial market. Suppliers will ship truckloads of products to the distribution center. The distribution center will then store the product until needed by the retail location and ship the proper quantity.Many retailers own and run their own distribution networks, while smaller retailers may outsource this cultivate to dedicated logistics firms that coordinate the distribution of products for a number of companies. A di stribution center can be co-located at a logistics center. Storage at distribution center Another important secondary role of distribution center is storehouse. Many retailers have prioritized having as many items in stock at one time as possible. To conserve space, minimize inventory costs, and maximize the variety they offer the retail might only stock one or a few items of a particular product.This requires the ability to ship a replacement quickly once an item is sold. By keeping product on hand in the distribution center, the retailer can ship a replacement almost immediately after a product is sold. Storage location and transshipment center containers Goods (products) arrive and are stored in a distribution center in varying types of storage locations and containers suited to the product characteristics and the amount of product to be transported or stored. These types of locations and containers have specific industry accepted names. There are specialized and various types of containers.The following is a list of some of the names and characteristics of common storage containers Intermodal containers (shipping containers) are used for the efficient pane of goods. There are standards that specify the volume and dimensions of containers to facilitate efficient handling. Pallets- are one of the most commonly used means to store and move product in a distribution center. Pallets are stored on the floor, may be stacked, and may be stored in pallette rack. Gaylords- are large single boxes usually connected or attached to a pallet. Cases and Cartons- are boxes usually containing many items. In distribution centers there is a generally accepted distinction made between the terms carton and case although both are boxes. Goods are received and stored in cartons. Goods are shipped in cases. A stored carton is called a case once it has been picked or pulled for shipment. Totes- are reusable containers used to hold and transport goods. INVENTORY Inventory or st ock means a list compiled for some formal purpose, a list of goods and materials to the goods and materials themselves, especially those held available in stock by a business.Manufacturers, distributors, and wholesalers inventory tends to bundle in warehouses. Retailers inventory may exist in a warehouse or in a shop or store accessible to customers. Reasons for keeping stock There are three basic reasons for keeping an inventory 1. Time The time lags present in the supply chain, from supplier to user at all stage, requires that you maintain certain amounts of inventory to use in this lead time. 2. Uncertainty Inventories are maintained as buffers to meet uncertainties in demand, supply and movements of goods. 3.Economies of scale Ideal condition of one unit at a time at a place where a user needs it, when he needs it principle tends to incur lots of costs in terms of logistics. So bulk buying, movement and storing brings in economies of scale, thus inventory. While the reason s for holding stock were cover earlier, most manufacturing organizations usually divide their goods for sale inventory into Raw materials- materials and components scheduled for use in making a product. Work in process, WIP- materials and components that have begun their break to finished goods. Finished goods- goods ready for sale to customers. Goods for resale returned goods that are salable. Inventory management Inventory management involves a retailer seeking to acquire and maintain a proper merchandise assortment while ordering, shipping, handling, and related costs are kept in check. Systems and processes that identify inventory requirements, set targets, provide replenishment techniques and report actual and projected inventory status. The improvement of inventory management has two parts the capability of the organization to manage inventory, and the way in which it chooses to do so.For example, a company may wish to install a complex inventory system, but unless there is a good understanding of the role of inventory and its parameters, and an effective business process to support that, the system cannot bring the necessary benefits to the organization in isolation. Management of the inventories, with the primary objective of determining/controlling stock levels within the physical distribution function to balance the need for product availability against the need for minimizing stock holding and handling costs. TRANSPORTATIONTransport or transportation is the movement of people and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations. Transportation infrastructure Transport infrastructure consists of the unyielding installations necessary for transport, and may be roads, railways, airways, waterways, canals and pipelines, and terminals such as airports, railway stations, bus stations, warehouses, trucking terminals, r efueling depots (including fueling docks and fuel stations), and seaports.Terminals may be used both for interchange of passengers and cargo and for maintenance. Vehicles traveling on these networks may include automobiles, bicycles, buses, trains, trucks, people, helicopters, and aircraft. Operations deal with the way the vehicles are operated, and the procedures set for this purpose including financing, legalities and policies. In the transport industry, operations and ownership of infrastructure can be either public or private, depending on the country and mode. LOGISTICSLogistics can be classified as an enterprise planning framework for material management, information, service and capital commingles. In the words, logistics can be defined as having the right type of product or service at the right place, at the right time, for a right price and in the right condition. The primary goal of the logistics is to effectively manage the product life cycles and concomitant efficiency . Logistics does not mean a single work activity but refers to a group of activities performed to attain the goal of a business enterprise that is maximize the Profits.This may involve steps like purchasing, planning, coordination, transportation, warehousing, distribution and customer service. Logistics management Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customer and legal requirements. A professional working in the field of logistics management is called a logistician.Logistics management is known by many names, the most common are as follows Materials Management Channel Management Distribution (or Physical Distribution) Business or Logistics Management or Supply Chain Management PLACE MIX_K K chicken products are available at K Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains. It has a strong supply chain through its distribution channels. In Pakistan K is operating in more than 35 cities.There is very diversity in its distribution. We take the example of capital of Pakistan city . In Islamabad there are many stores as well as retailers in every sector, and only in I-8 there is one K store and 17 retailers shops. DISTRIBUTION OF PRODUCT After the development of product, product should be distributed into the market for the satisfaction and attraction of our consumers. The products play a vital role in the availability of their services to attract the customers. How to Distribute Product to Retailers K follows the following ways to distribute product to retailers make do Directly to Retailers Sell through distributors, which sell a broad wheel of products to many retailers Sell through captive d istributors, which sell a broad range of products to one chain of retailers. Sell through distributors, which sell to targeted customers. Distribution Channel of Product The distribution channel of our product is indirect marketing channel because this channel contains one or more intermediary levels. Cities in which products are available In Pakistan, K chicken is available in the following cities. Abbottabad, Bahawalpur, Chakwal, Chiniot, Daska, D. G. han, Dharki, Dina, Faisalabad, Farooqabad, Gujar Khan, Gujranwala, Gujrat, Hyderabad, Islamabad, Jaranwala, Jhelum, Kabirwala, Kamra, Karachi, Khanewal, Kharian, Lahore, Lalamusa, Larkana, Machi ghot , Mangla, Mansehra, Mardan, MirpurAJK, Mirpur Methelo, Mirpurkhas, Multan, Murree, Noshehroferoz, Nawabshah, Noshehra, Okara, Panu Aqil, Peshawar, Pitaro, Quetta, Raiwind, Rawalpindi, Rahimyarkhan, Risalpur, Sadiqabad, Sahiwal, Sargodha, Shorkot, Sialkot, Sukkar, Tandoadam and Wah cant. Promotion Strategies Promotion is the activity in w hich the company has a chance to interact with its customers.To Promote K uses different promotional tools. These tools include advertisements, sale promotions, public relations, personal selling and direct marketing. Advertisements It uses informative advertising because it is mostly used when introducing a new product. The objective of it is to build primary demand. It will use the persuasive advertising when it has a competition in the market. Sales Promotions In sales promotions it uses different discount strategies, giving short term incentives in order to increase its sales.It also introduces sponsorships, memberships and discount coupons. Memberships K also offers memberships to its customers. The Ks Way conjunction membership is free. One can enroll by just filling the form, click submit and simply print the Temporary Card. Temporary card Having enrolled as a new club member, you can use your Temporary card to earn points with immediate effect. Please commend to always pre sent this Temporary Card while shopping at K&Ns Chicken Store for points credit into your club account. Club card and pinAlong with your club Member card, you will also receive a 5-digit PIN (Personal Identification Number). You will need this PIN (along with your club card number) to enquire about your account balance update your individual club profile online, and for all other club online services. As a new member, it is important to know you cannot use our online services, nor redeem your points, until you have received your PIN. One can also enroll oneself by filling out the Enrolment Form available at all K&Ns Chicken Stores and send it to the company.One has to detach The Ks Way Club Temporary Card and retain it. After becoming the member, K&Ns offers different discounts, exclusive privileges and other benefits to its members when they collect points. The more they collect, the more they benefit. As a member every time you shop at any K&Ns Chicken Store in Pakistan, you earn valuable points which can be redeemed for free K&Ns products. Number of points Number of points earned is directly related to purchase amount, K product category and your status within The Ks Way Club. You earn 2. 50 status and award points for every Rs. 0/- spent on Whole Chicken, Designer Cuts and By-Parts. For Boneless products you earn 3. 50 points, while for Ready-to-Cook, Fully Cooked and Deli statement Products you earn 5 points for the same amount spent. Your club status determines whether you will be able to enjoy additional benefits and privileges associated with Silver, Gold or Circle status within The K&Ns Way Club Program. Award points Award points are earned every time you shop at a K&Ns Chicken Store. As the name suggests, award points can be exchanged for awards, such as free K&Ns products and special discounts.Award points can also be earned against special Ks product offers and promotions from time to time. Award points do not count towards determining club status . side points Status points are earned simultaneously with award points every time you shop at a K&Ns Chicken Store. As the name suggests, status points determine club status and enable you to move towards and/or retain the higher Silver, Gold or Circle status. Certain limited time promotions or special offers may be excluded from status points accrual. Executive bonusA higher status of Silver, Gold or Circle within the Club also entitles you to an Executive Bonus on award points earned, even for the same purchase amount. If you have Silver status, you earn 25%. Gold status entitles you to 50%, while Circle status gives you 100% Executive Bonus. Executive Bonus is not applicable on Status Points. Member Once you have reached 50 status points K&Ns welcomes you as a permanent Member of The K&Ns Way Club where a world of privileges, attractive awards and benefits are offered to the customers on their future shopping.Silver Attaining Silver status is easy and within reach. To start wit h, a customer has to earn 25% Executive Bonus award points on every purchase he makes, and enjoy a host of other privileges designed for the Silver members. Gold A customer has to earn required number of status points and he gets the Gold status The Ks Way Gold members get as much as 50% Executive Bonus award points on purchases, 6 discount eVouchers in a calendar year for attaining or extending the status each time, and other privileges designed only for the Gold members.Circle The K&Ns Way Circle status recognizes the loyalty of the exceptional customers. It offers these privileges as an expression of their utmost appreciation for the loyalty of their exclusive circle of such customers. For instance, if a customer treats himself to 100% Executive Bonus award points on his purchases, 12 discount eVouchers in a calendar year for attaining or maintaining the status each time and other privileges designed exclusively for their Circle members. Personal Selling It also promotes its prod uct through personal selling.Personal selling is more effective than any other promotion strategy. Through personal communication, it is easy to persuade someone to buy your product, because in personal selling there is a direct contact with the buyers. Public Relations To increase its sales it also ties good public relations. K&Ns develops its public relation by doing the work of mixer responsibility, like wishing happy Eid or wishing any other special event to the customers. Through Public relations it also creates a good word of mouth for the product which is the most efficient way of promoting a product.Direct Marketing In direct marketing K&Ns targets its customers through internet, telephone, print media and electronic media (television and radio). Print Media It promotes its product through print media by advertising its product in newspapers and in different magazines. K&Ns adopts this type of advertising when it wants to introduce some new discount packages or sales offers . Other then advertising in newspapers and in magazines it also advertises its product on bill boards and banners. Electronic MediaTo promote its product through electronic media K&Ns advertises its product on different television channels and on radio stations. To make its product information more convenient and easy it provides its website and 24 hours toll free numbers, through which the customers can contact and also give feedback about the product. The website of K&Ns is http//www. kandns. com Promotion for kids To make its products favorite among kids, K&Ns introduced a product called Fun Nuggets. It has designed special advertisements for children.As kids are more attracted by cartoons, K&Ns has used cartoon characters like dinosaurs, dolphins and ducks and have given them special names like Din Din, Dolf and Ducky to make their products familiar with kids. K&Ns Cooking show To promote its product, K&Ns has now brought a dedicated provision show for quick recipes with answer s to all viewers how do you do that questions, and helpful tips all at Smart Cooking with Ks Chef Mehboob Khan is the name consumers trust and count on for reliable and tasteful recipes.People can now watch him use a wide range of K&Ns chicken products for easy-to-prepare recipes like Lahori Karahi, Chicken Ala Kiev, or Fajita Wraps. Smart Cooking with K&Ns is aired on every Saturday 630pm, Sunday 400pm and Wednesday 200pm, on ARY Zauq. In this winter, to promote its products, K has now offered discounts on its products like Croquettes and chapli kabab. Similarly, in Ramazan, K offered its members to get 50% bonus award points on all of its products. In the same way, it had offered its members price discounts on Haray Bharay Nuggets and Tender Pops in Ramazan.Other then the print and electronic media the cheapest way to promote the product is through Short messaging service They have a contract with different cellular companies where they will send K promotional messages to their s pecial numbers. K face book page K has also created face book page. Now-a-days, many companies, designers and artists are making their fan pages on face book for the advertisements of their products. People go on these pages, learn about the products, give their comments, dethaw their queries and recommend these pages to their friends.In the same way, K has made its face book page to advertise its products. Its face book link is http//www. facebook. com/pages/KNs-Chicken/120891524596651 Promotion Budget To allocate budget for the promotion strategies K uses objective and task method. According to this method first it defines its promotion objectives, that why are they promoting their product? After that they determine different tasks to effect those objectives and at the end they estimate the cost utilized in performing these tasks. PRODUCT POSITIONINGIt is the evaluation of a companys products position that what place it occupies in the market and how customers differentiate it f rom other products. Choosing positioning strategy To position the product different companies use different positioning strategies. study competitors Major competitors of K and N are Kitchen confidence. Mano Salva, seasons canolas menu Locally available chicken Kitchen Confidence basically produces frozen products like Chicken Nuggets. Burger Patties, Meat balls, Samosa,Rolls etc. Recently co. has started non frozen item i. e. Bread Crumbs.Salwa Foods offers an assortment of deep frozen food products for both retailers and food service. The assortment ranges from basic standard products to highly pure ready-made products. Salwa foods have launched its ready to cook items under the name of Mano Salwa. Seasons canola has launched its range of ready to cook food items with the name of menu. But the largest of the competitors that was a challenge to K and N was the locally available chicken in the market. It had the stereotypic advantage of being truly Halal and cheap than any kind o f chicken available in packets in frozen form.Competitive Advantages Following are the competitive advantages that make it different K & N from rest of its competitors. Product distinction We offer a pack of four. Each separately wrapped in butter paper, combined packed in sealed plastic bags that are safe for health, and then finally packed in the box. Service Differentiation Our product will be accessible and will be available at every outlet of K. Channel differentiation In Pakistan K is operating in more than 35 cities. There is very diversity in its distribution. We take the example of Islamabad city .In Islamabad there are many stores as well as retailers in every sector, and only in I-8 there is one K store and 17retailers shops. People differentiation Technology is highly involved in the production so we will hire trained staff, those who knows how to operate the machines. We also hire qualified staff in order to guarantee healthy relationship between customers and retailer s. Image differentiation Since our product comes under K brand name hence a good image will be casted over the consumers. Also K is a symbol of quality hence will automatically be recognized as a quality product.Product Chain K are enjoying their own product chain. They have their own breading and poultry forms, from where they get there raw material for their product. Choosing the right competitive advantage Important We deliver highly valued benefits to our target customers in our products. Distinctive we have no strong competitor and enjoy distinctiveness in the market. Superior we are providing pure hygienic food in at comparable prices. ancestral the consumers can feel the difference in our quality, taste, hygiene and prices that are communicable. Preemptive competitor needs a lot and lot of hard work to match our standard else it is not possible. Affordable Buyer can afford to pay for the difference. Profitable the difference is profitable both for the company and the custome rs. Selecting an overall positioning strategy Our overall positioning strategy will be focused on More for Less winning value proposition i. e. will offer more quality at less price range and we will focus on the needs and wants of target customers in order to give high customer value and satisfaction POSITIONING STATEMENTTo target the teenagers, working women, hostilities and bachelors, we offer, a ready to eat hot and spicy paratha, with high quality, affordability and accessibility. Conclusion We have come to a conclusion that K is the most superior and famous quality delivering company. Its Promotion through advertising is highly frequent on different TV channels. It has differentiated itself from its competitors by having highly trained sales person with different discount allowances and coupons. It has developed strong bonds with its customers. It